Sharing in heartache with others is better than suffering alone and “Erase You” by Vök delivers. A groovy well produced danceable track from Vök “Erase You” speaks to young lust and getting over an abusive partner. “Erase You” comes form sophomore release by Vök In The Dark. In The Dark is an eleven track release by Vök and achieved notoriety quickly by reaching #1 on Hype Machine and receiving over 15 million streams.. A follow up to Figure, In The Dark is seemingly more accessible by a larger audience with a more mainstream production thanks to Margrét Rán and Einar Stef in collaboration with UK producer James Earp.
The sub bass on the production instantly gets your blood pumping as a pre-chorus styled intro allows the listener to take a breath before the eight second intro gives way to a busier groove that has an instant sense of urgency as the lyrics go “I’m running for my life”. Wet with reverb on the panned guitar tracks and a round bass melodically supports the way the chords change. “A funny little thing when you try to control me, to own me, and it backfires” as a quarter note rest to let that line sink in before the first snare hit happens, and the snare hits hard. The drum groove gets further busy before sinking into a minimalistic groove to help drive home the lyrics “I’d like to erase you” and then the form repeats. What I really love about “Erase You” is how the lyrics and instrumental go together like peanut butter and jelly.
The debut of “Erase You” also marked notable features on press outlets such as the New York Times, Stereogum, and Noisey.
Margrét Rán explains the “Erase You”,
“‘Erase you’ is a song about a person who pushed me off the edge to a point when all I wanted to do was to erase them from my life, the lyrics are a bit naive but really straight forward which was the intention.”
Their first full length Figure also released on Nettwerk won Album of the Year at the Icelandic Music awards.
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