It is time to pump up the jams for Friday night, get stoked with NVDES “On My Magic” which premiered on Paper Magazine last week. “On My Magic” is an epic and uplifting jam that features samples from the bands early days. The band says so much with so few words, this is the montage in the movie where the protagonist is generally kicking ass (pardon my French). Like when a hero is surrounded by overwhelming odds and “On My Magic” by NVDES starts to play and all of a sudden it is a fast paced action sequence. You may recognize the style from VW commercials or Apple Face Pay. That said I think NVDES is still one of the best indie cred acts out there. Check em out!
NVDES explained “On My Magic”’s character: “Molly Milk quivers in fear. Her world is small: snacks and gossip and the outfits of her closet. But then: something new arrives, something unexpected, and she finds stagnation is moving. She’s on her way to Vibe City Utah.”
Vibe City Utah is an endless stream of raw, authentic moments. This is a divine place, filled with the archetypical egos of our society — some gorgeous, some horrifying, all powerful. In Vibe City, NVDES expresses these egos — recognizes them — through eleven videos, songs, comics, movements, and characters as a means to social evolution. At the end of the summer, he already revealed the single “Ou La La La (All Eyes On Us)” HERE, which was prominently featured in Macy’s back to school ad campaign HERE and this season’s Grey’s Anatomy (ABC).
NVDES’ merch store, which includes the vinyl available for purchase here: http://merch.nvdesmusic.com/
Apple Music – https://itunes.apple.com/us/artist/nvdes/1003829556