Anderson Rocio – “Grand Scheme” is a theatrical rebellion against the evil exploitative systems that prop up the crooked entertainment industry. Set in a surreal, vaudeville universe, the video unspools like a decadent fever dream; artists toil, executives party and take as much money as they want, and the whole machine spirals into glittering chaos. Masquerade masks, high-roller art-scene visuals, and lavish production design make it feel both cinematic and subversive, a spectacle that critiques even as it dazzles.
As a fellow artist who’s spent time behind the curtain at both major publishers and major distribution services this feels highly accurate, at one point someone close to me was an A&R who calculated how much label reps were making by the minute in a meeting and said the number was horrifying given how little the artists make. “Grand Scheme” doubles as the launch of her independent imprint, Riverine Records, a label rooted in radical transparency and artist-led education. “Think less factory, more freedom.” And at its core, beneath the style and grandeur, the song itself is dark and beautiful, an anthem of resistance dressed in glitter and smoke.
Great track here, this deserves to be in a major motion picture.
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